The Line Agency Ltd.

the Work

They say 'the proof is in the pudding', so please take a look at our work and judge for yourself. Everything you see here is on brief and delivering measurable results.  
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    When we launched Lovejoys the Line took care of absolutely everything, they came up with the name, delivered great branding …

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    When we launched Lovejoys the Line took care of absolutely everything, they came up with the name, delivered great branding and stunning packaging, all supported by some clever strategic thinking. Our sales are well ahead of forecast, for me that says it all!

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    The Line is an intelligent and creative agency, where everyone is clearly passionate about what they do. They are never …

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    The Line is an intelligent and creative agency, where everyone is clearly passionate about what they do. They are never afraid to challenge our perceptions and this focus on delivering the right message means they consistently present work to an exceptionally high standard.

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    RQA have been working with the Line Agency on a regular basis for several years now. They consistently deliver unique …

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    RQA have been working with the Line Agency on a regular basis for several years now. They consistently deliver unique and fresh designs and marketing solutions for our association.

    Mel is very attentive and always has the time to listen to our requirements, relay these to the design team and keep us in the loop throughout the design process.

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    I went to the Line Agency with an idea of what I wanted but they blew my mind with theirs! …

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    I went to the Line Agency with an idea of what I wanted but they blew my mind with theirs! They suggested things that I had never even thought of – all were great!

    I have also been impressed with their professionalism and attention to detail. It has been such a relief knowing that they are making sure it all looks great for me.

    Thank you.

It’s just our cup of tea*

 
*It’s also our cup of coffee, piece of cake, bread, cookies, muffins, fruit, granola and much, much more!
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For 27 years we’ve been helping our customers in the retail and FMCG sectors to develop and grow their brands, it’s definitely our cup of tea.

And right now we’re looking to stir things up with some fresh challenges and we are keen to share our knowledge and experience with another client or two, maybe over a brew.

So if you think your marketing is a bit stewed and needs a bit of a fresh, stronger flavour, just drop us a line…

   
PET FOOD

Spring has sprung and our wildlife packaging designs are soaring…

 
Our experience in packaging design helped an existing brand reach to new heights.
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Having previously helped our client, Su-Bridge Pet Supplies Ltd, to launch a whole new brand and product range (check out our Lovejoys® work below) they entrusted us once again, this time to revitalise an existing brand’s packaging.

Extra Select, a well-known brand of pet food and supplies for small to large animals, needed a fresh update to its wild bird food collection. After being briefed by the client, we flew into creative action. Our designers produced the new wild bird food labels, which incorporated a modern look and feel, whilst still fully encapsulating the Extra Select brand.

To run alongside the new packaging, we also designed banner stands for exhibitions such as Glee and a product catalogue featuring the entire Extra Select range. Needless to say, our on point design, engaging copy and visual impact of the products has helped the brand to soar.

The redesigned range, which hit shelves late last year, contributed to a very successful winter for Su-Bridge and their stockists. Sales were increased and wild birds have been fed very well throughout the cold months and beyond.

Our designs have contributed to Extra Select becoming a predominant brand in independent stockists nationwide and is available on the Su-Bridge website. 

To make sure your next packaging redesign makes your product fly off the shelves, give us a call or…

   
INSURANCE

We lined up miniature figurines for a colossal campaign!

 
Teaming up with Mike Harrington Photography, we provided our long-term client, Isis, with yet another iconic campaign.
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Using effective visuals to convey innovative ideas

Following on from previously well-received marketing materials created by the Line, Isis requested us to deliver another print and web-based campaign. Keeping with our client’s marketing style, the adverts had to have a strong sense of word play and be visually engaging.

After the initial meeting with Isis, our creative team soon established a series of concepts that perfectly met the brief. Our concept involved using miniature figurines in different scenarios, from bungee jumping to fork lift driving, predominately within an office environment. We would then use the copy, provided by Isis, to work in unison with the visual. Ultimately creating an advert that detailed the key services Isis provide for their new and existing customer base.

Having received the green light to proceed we commissioned photography, using Norfolk based company Mike Harrington Photography (check out their website here). We sourced suitable miniature figurines to fit with each scenario and collaborated with Mike and his team to provide the props and sets for each advert concept.

The finished campaign, which has steadily been released throughout 2015, has proven to be a huge success so far. Reactions have been very positive with the general consensus being that the concepts are visually engaging with a clear and concise message behind them.

To guarantee effective visuals for your next print or web-based advert campaign contact us today by telephone or just drop us a line…

Quill Pen and Ink line illustration
   
PRESERVATION EQUIPMENT

Our campaign headlines help give history a future!

 
Our creativity and expertise in launching marketing campaigns provided PEL with a modern approach to past subjects.
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Preserving marketing campaigns with a modern twist. 

PEL (Preservation Equipment Limited), a long-standing client of ours, provide materials and equipment for conservation and preservation of archives and works of art. With a trusted reputation that is recognised worldwide by major institutions, PEL are leading the way in the preservation sector.  

To promote PEL’s new sourcebook we were briefed to create a marketing campaign that would cross several medias, including print based literature and online e-shots. The main directive was to add a fresh, unexpected and catchy approach to what is often considered a dry subject. 

We conceptualised and designed a series of adverts based on strong wordplay and visual depictions. The common denominator being that each concept linked to products that could be purchased from the sourcebook.

The adverts published so far have been well received as PEL release them over time. Consumer response has been very positive with many comments focused towards the unique approach, which adds a sense of fun, grabbing the attention of the reader.

Make your marketing campaign stand the test of time, contact us today by telephone or drop us a line.

   
PET FOOD

We added new lines to a successful brand

 
After successfully launching the Lovejoys® range, our client was keen to stretch the brand and develop new products.
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Pure & Simple, making good dog food less complicated.

With grain free diets in demand and pet food manufacturers, in a hurry to get to market, confusing consumers with technical jargon and complicated messaging.

Lovejoys® recognised an opportunity in the market, launching a grain free wet food. We advised a straightforward and consumer-friendly approach, naming the new sub-brand Pure & Simple to convey honesty and trust.

Market research proved that many owners prefer to feed their dogs on the type of food they eat themselves. It’s called the humanisation of dogs and it’s a growing trend. With this in mind we took a radical step with the packaging design to make it look more like a ready meal for humans and something you might expect to see on the supermarket ready meal shelf!

The wet food trays were launched to great acclaim and with impressive orders to match. And if that wasn’t enough proof the values of the Pure & Simple brand stacked up with the consumer, to the client’s surprise there were also immediate demands for a dry food equivalent.

The dry food range was efficiently put into production and launched to market at the Interzoo show in Nuremberg. The response was overwhelmingly positive and the complete Pure & Simple range has been on sale, with sales steadily increasing, since September 2014.

Let us do what we are best at, give us a call or drop us a line and we can help launch your product to market with measurable results.

Dog line Illustration
   
QUALITY & ASSURANCE

Extending the line of reach to win over a wider audience

 
RQA logo
Our ten years of experience made us the perfect choice to rebrand and reposition a respected and loyal client.
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Quasar Covers
  • Barqa and RQA brand logos
  • Quasar, RQA magazine
  • RQA Prospectus
  • Collection of RQA Booklets
  • RQA Publications Leaflet

The trick with the rebrand was to appeal to both old and new members alike.

RQA (formerly BARQA), is an association dedicated to informing and advancing its members and providing status and visibility for individuals concerned with the quality of research in pharmaceuticals, agrochemicals, chemicals and medical devices.

The Line had been working with BARQA for nearly ten years, when in 2012 they announced a change of name to RQA and asked us to create the new branding. The brand needed to evolve to reflect a change in direction for the Association and to make it more appealing to a younger, global audience, while not offending the older and possibly more conservative membership.

The new branding and corporate style has been applied to all their collateral including Quasar, the quarterly members’ magazine, the prospectus publications and RQA conference brochures. We have slowly  continued to support the new brand with the revision of other RQA literature inclusive of handbooks, folders and of course, the RQA annual report.

Creating the new identity and good application of the brand has helped RQA remain a prominent body of expertise in their industry and they have seen a marked increase in their membership. This increase has brought them many opportunities globally including jointly holding the first European QA Conference in conjunction with the French and German associations.

If you need help evolving your brand identity for future growth, give us a call or

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CONSULTANCY

We designed and delivered a colourful line up of literature

 
Interface logo
Exceeding the client’s expectations and working to a tight deadline is all part of our service.
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Interface Brochures
  • Interface open brochure

To brighten up a dry subject, we made a splash. 

Interface Enterprises offer support services for vulnerable children and families, their audiences are influential bodies within schools, local authorities, housing associations and industry bodies across the UK.

Interface needed to quickly revamp the design of their B2B brochures. They briefed us to update and refresh all publications, to add consistency across the range and if possible make them easier to read, all in time for their annual conference just two weeks later. 

To add clarity to the Interface offering we strategically added a splash of colour, making each sector easily identifiable and then reviewed the content to ensure it was easier to navigate the complex content.

Very well received, the brochures have raised Interface’s profile, enabling them to extend their offering to new sectors and increased their professional credibility amongst their ever-expanding customer base. They also make a pretty little bunch, even if we say so ourselves!

Let us help you communicate clearly through your literature, give us a call or

   
DECORATING & DIY

We created 98 new lines for a major retailer

 
Developing two great brands, designing all the packaging and delivering on a very tight deadline… that’s what we do.
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DIY packaging with a distinct advantage.

When British paintbrush manufacturer Hamilton was asked to challenge category thinking in the decorating tools sector, they called us for our expertise. We designed and presented brand concepts for two new ranges of paintbrushes, rollers and decorating tools for leading DIY retailer B&Q.

We understood that Hamilton didn’t want a product that was everything to everyone, and with the end user in mind, we created two brands with their own distinct identities.

Vantage was devised with a premium look and feel, for the experienced decorator focused on quality of the finish. Easy was designed to be approachable and familiar, offering reassurance to the growing number of female DIY enthusiasts.

All products were packaged with their own new identity, supported by the Hamilton brand, giving consumers instant confidence in the quality and heritage of the products.

We quite literally stood category thinking on its head when we rotated the paintbrushes to hang from the handle, challenging the sector’s approach and the limitations of the packaging.

Research showed that most consumers want to feel the paintbrushes, in particular the bristles, to determine the quality of the product, so we were careful to leave the bristles free when we designed the packaging.

Research showed that most consumers want to feel the paintbrushes, in particular the bristles, to determine the quality of the product, so we were careful to leave the bristles free when we designed the packaging.

If you are looking for an innovative approach to your category, give us a call or

Paint Tin and Brush
   
PET FOOD

We launched a top of the line dog food brand

 
Our powerful branding and clever positioning made Lovejoys® an award-winning success within 12 months of launch.
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  • Lovejoys Brand Image

Lovejoys® a dog food brand with a difference.

In August 2012 Su-Bridge Pet Supplies Ltd, a leading wholesaler in the pet retail market, asked us to create a brand for a new premium dog food, targeted at the independent retailer market.

Working closely with the client, we created the Lovejoys® brand from scratch, establishing everything from the unique positioning and sales proposition through to the creation and development of the brand’s identity. This was closely followed by the launch of a fully integrated marketing campaign targeted at wholesalers, retailers and consumers.

Lovejoys® was launched just 16 weeks later in December 2012, has now won over 400 retail accounts and is quickly establishing itself as a major player in the pet food market, with innovative new products launching throughout 2014.

We know how to create brands and take them to market, if you would like to know more…

Dog line Illustration
   
GROCERY

We successfully laid a new free range egg brand on the line

 
Creating a new brand with sound, logical thinking delivered strong sales and customer loyalty.
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Kitt Campbells Egg Packaging

Branding designed with built-in heritage and provenance. 

Glenrath Farms used our expertise to produce a viable independent brand for free range eggs, to compete with both own label and other branded offerings in one of the UK’s major supermarket .

Working closely with the client we completed in-depth market research and clearly identified where the opportunity lay within the sector with a reassuring, consumer focussed, free range offering.

Kitty Campbell is a member of the family who own Glenrath Farms. We made use  of the young, female farmer angle, retaining a strong ‘farmers market’ feel to present an easily acceptable and likeable brand to the consumer.

The brand successfully managed to establish a strong position in the market and the product delivered a premium, competitively priced choice for consumers and Kitty Campbell’s is now a familiar brand in Tesco.

We know how to create the perfect packaging to get your product 
to market, give us a call or

Chicken line Illustration