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Filtering a Brand Across the Pond

Let’s face it, Americans love all things British, from the Royal Family to our history and heritage, they just can’t get enough. The American consumer market is no different, as the demand and trust for quality British products has never been higher.

As such, it came as no surprise when a client of ours recently tasked us to turn their product packaging from B2B (Business-to-Business) to B2C (Business-to-Consumer), with the intent to break into the US market.

World leaders in pressure casting technology, our client wanted a brand and logo for their ceramic water filters that not only said something about what their product does, but also had an underlying sense of ‘Britishness’ about it.

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We were heavily inspired during the creative process by the Queen’s Guards, a British staple and even went as far as to call the product ‘Coldstream’, a name synonymous with the British Army. A real feature was transforming the ‘A’ in Coldstream into an image depicting the guards, bearskin hat and all. The end result (boasting like a true American) created one of our most on-brief and patriotic branding to date.

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The branding followed orders, hit all the right marks and we have received ‘stand to attention’ responses. So if you are looking to add a quality ‘Britishness’ to your packaging, want to march to a different tune, or would like help to stream your brand into international markets, don’t get caught off guard, just drop us a line.

 

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